comScore has just released an interesting study comparing the reach of Apple’s iOS platform to Google’s Android operating system in the U.S. The analytics and data company is reported that Apple’s device with the iOS operating system, including iPhones, iPads and iPod Touches, have a combined platform reach of 37.9 million, outreaching the Android platform by 59 percent.
This data seems to indicate something we already know-Apple is not only a strong contender the smartphone race (in a dead heat with Google) but is also dominating the tablet space with the iPad. The fact is that there hasn’t been an Android tablet that has been able to gain the same sort of traction that the iPad as seen. Of course, comScore’s mobile report from a few weeks ago, which focuses on smartphones, shows that while Google is pulling ahead the Verizon iPhone is helping boost usage of the iPhone.
Admob (the mobile ad network owned by Google) recently surveyed 1431 tablet device owners to learn more about their usage habits. The survey found that gaming was the number 1 activity for tablet owners and searching is the 2nd most popular activity on tablet devices. This is noteworthy as this is a behavior change from traditional desktop and laptop usage, where searching the web and using email are the top activities.
However, what is truly remarkable about the behavior change reported in the AdMob study is that owners are now spending more time using their tablet devices than they are reading magazines or newspapers, listening to the radio, using their laptop or smartphone and watching TV.
The shift in attention from traditional media platforms to “the second (dual) screen” is an important change for marketers to note, so we visualized the data in the AdMob report to help you make more sense of it.
We’re glad to announce we’ve joined forces with Mobint, a Mobile Marketing company based in São Paulo, to become the first brazilian Mobile Marketing company made by Super Heroes. The companies had both fallen in love at first sight, but after some time flirting, the time has come.
The union brings together 30 professionals with “super” powers to think, plan and execute mobile marketing campaigns for national and international companies and brands. Both teams have in common a market proven experience with mobile application development and innovative solutions for the mobile platform.
That’s just the beginning of a beautiful story written by hard workers that share the same dream: together we can change our lives and the world around us (for the better)!
We just launched our new site, and we still have many great new things to share!
I wanna talk about Câmera Trânsito Recife, an iPad application that shows real-time traffic situation on the streets of Recife-PE, just where we have one of our offices. As Brazil economy become stronger (being one of the BRIC members), people got more purchasing power, and the automobilistic industry reached sales records. So, it’s a natural thing that, if automobile sales increases in a higher percentual than the economists studied, the cities could be: Big traffics.
It became with a problem for us too, and we think that every problem is an oportunity to create a solution. The application could help many citizens to be informed about the situation of the streets, and they can prevent of getting late or kept in a big traffic. For now, there are 31 cameras operating 24 hours a day, taking images every 30 seconds. With an easy swipe you can navigate through all of the camera screens. The UI also offers a colored bar according to the traffic situation: The green indicates a low traffic, the yellow a moderate and the red indicates a difficult traffic, so you better avoid these.
Here are some screenshots taken with our iPad:
The Application Camera Transito Recife for iPad is available for FREE at app store
Welcome to the #clockworkOrange Blog! Our first post here celebrates the launch of our new site.
We’ve been quite busy in the last few months, working with our clients on several applications for smartphones and tablets. Our new site will allow us to share with the world what we’ve been doing and spread our ideas through the blog and social networks.
You can also expect fresh and exciting news from us in the upcoming days, in the meantime enjoy our new site.
2011 is the year of mobile and we’re ready to take the ship!
- Mobilepedia features The Famous Grouse for iPad
- MENSCH Magazine for iPad featured by MacMagazine and Mobilepedia
- Apple's App Store reaches 500,000 applications
- FREE SPECIAL: Pocket Movie for iPhone